Your marketing should generate a clear, easy-to-understand ROI. Most advertising platforms claim 100% of the credit for sales generated. This makes it difficult for businesses to identify the real ROI for their marketing campaigns. Throw in siloed reporting and improper tracking and it becomes near impossible most marketing teams to fully understand their impact on revenue. Skip the confusion and wasteful spending by correctly measuring the performance of your marketing efforts in a single dashboard using Journicity. You'll know which users are coming from paid marketing sources and which users aren’t. This information allows your marketing team to understand exactly how much revenue is being driven by each of their paid marketing campaigns. Your team will finally be able to focus on scaling the campaigns that are working and reallocate funds from campaigns that aren’t hitting performance goals. Journicity cuts through the clutter and delivers concise reports about the performance of each marketing channel, eliminating the need for you to spend hours digging through reports to piece together estimations.  Here's the bottom line: Journicity helps you and your team put meaningful money behind what is working and stop wasting money on what isn’t.