IROIN® Influencer Marketing Suite
4.6
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More time for essentials The IROIN® Influencer Marketing Suite covers the entire campaign workflow. Smart modules simplify and accelerate the process from planning to implementation and evaluation. The modules can be flexibly booked and cancelled at any time. The IROIN® Influencer Marketing Suite grows with your personal use case. Discovery - Search and analyse influencers Search and find all relevant influencers on Instagram and TikTok. Find the content creators with the best brand and product fit. The structured overview of elaborate KPI’s and demographic analyses, enable you to accelerate your selection process. Influencer Portfolio - Build your proprietary database Launch your influencer portfolio and have all information stored in one place. No more looking for contracts, prices, address information or the latest KPI’s. Give internal ratings to co-operations and generate a proprietary database full of qualitative, relevant insights. Overlaps - Calculate Follower Overlaps The Follower Overlaps Tool calculates the loss of reach due to duplicate followers. Evaluations and comparison options support you in optimizing your influencer selection. This allows you to find the constellations with the highest reach for your campaigns. Influencer Connect - Get First Party Data No more cumbersome sending of Influencer Insights as screenshots: After the approval process, the performance data of your influencers is automatically exported and synchronised into your software. This means your proprietary database is always up to date and the performance of your co-operations and campaigns are enriched with first party data insights such as reach, impressions, clicks, saves and much more. Campaigning - Manage and evaluate campaigns User management, briefings or review assets: with our management module, you have a 360 view at any time. You can export the results of your campaigns at any time in your corporate design. Influencer Ads - Exceed organic reach Our unique access to the API’s of all relevant Social Media Platforms, allows you to activate branded content or whitelisting ads on behalf of your influencer community. This type of advertising reaches your target audience and surpasses the organic reach of your Influencers. The control of the advertising media is optimised in real time to your individual goals.

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AI Assistant of IROIN® Influencer Marketing Suite
https://www.iroin.io/

Category

Marketing

Suitable for enterprise

HQ Location

N/A

Twitter

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Pros & Cons

PROS

The detailed reports of the influencers with regard to their profile and the target group support the research and evaluation of the suitable influencers enormously. In addition, they are always the most up-to-date figures, so you always have an exact picture of how the influencer is performing and how the ZG is developing. My work has become much more efficient through IROIN. By displaying lookalikes of the influencer or a certain ZG, you can also find targeted profiles faster and more suitable.

In daily business, I benefit the most from the super helpful research tool to find new influencers for my clients. Through precise search criteria and a great algorithm, I save an insane amount of time compared to the time before we decided to use IROIN and then I also get a beautifully designed PDF slide with all the necessary data about the influencer to download and share with my clients.

IROIN is an integrated influencer marketing tool combining all main and side processes as well as all relevant data and analytics in one place. It enables efficient and transparent intra- and inter-team collaboration. Moreover, the feature of offering influencers the option to directly connect their account to IROIN brings data collection in influencer marketing to new levels in terms of both efficiency and accuracy. The tool also provides plenty of options for customization allowing organizations to adapt the tool to match their individual procedures. IROIN has a comprehensive development team that continuously improves the tool and adds new features. They perfectly integrate their customers' feedback in filling and scheduling their development pipeline.

The Influencer Marketing suite of IROIN has all the key features you need in the European Union. With strong data protection, GDPR compliant and European server infrastructure, you can use it secured. The different software modules are simple to use and from the beginning, the influencer search and analysis, to the measurement of your ROI.

Individual set-up of influencer portfolios and key figures with simple and intuitive operation. Automated interfaces to various social media networks. Professional, fast and friendly service and support.

the detailed influencer insights - demographics of the communities and the quality of the followers.

Advertising through the channel of the influencer The system finds the posts of the influencers automatically when they are connected Easily exporting lists of influencers Employees of the firm are very friendly and helpful

The suite is designed for us, as if it knows our workflow. It makes it easier to manage influencers - also like we do on a large scale - in our campaigns. It maps all the major social media platforms and blogs, which is also a perfect fit for us since we offer influencer campaigns on multiple platforms. Our clients especially like the feature that we can add them to campaigns and they can monitor the progress. My team likes to work quickly: Quickly creating influencers, writing to them, adding them to campaigns and reading them out. We are definitely away from lists and Outlook and are long term customers of this great team! After all, in addition to the features, one thing also counts: friendly and competent service! Hardly any platform has ever been so responsive to us and our yet also demanding needs.

CONS

So far, there is nothing serious that I don't like. The fact that colleagues are notified for every note in the "Influencer's profile" is a bit annoying, but a solution has been found for this with the team from IROIN as well.

So far, IROIN helps me flawlessly in all the tasks I need and I am completely satisfied 🙂

A few features in terms of scheduling and performance monitoring are only available as Excel downloads. Would be cool if those would be visualized in the tools online display also, for example, interactive Gantt charts. However, the IROIN team is continuously further developing the tool, so I guess this has been addressed in their development department already. An issue is the still lacking willingness of influencers to use the option of connecting their accounts to IROIN which hopefully will change over time.

There is not much there. The software is a very cheap price-performance alternative and could certainly be a bit stronger in eCommerce shop integrations.

Presentation / design not optimal. but a matter of taste

sometimes the website is bugging while inserting influencers into a campaign - but all in all everything's great

We work with nano influencers, not every part of the tool is equally suitable for this. Most nano influencers don't have the right set up for connecting with the tool, so it cost more time to connect them correctly. The workflow in the tool is not always efficient. There is no connection with META Business suite, so when you contact the influencers by instagram you have to copy the conversation in the tool and also the statistics of the advertisement are not visible.

In the Influencer portfolio, you can record information in detail. Some fields are used more often than others, which is why there should be the possibility to add these fields alternatively for clarity.

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