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                            AutomationAutomates tasks across multiple apps and devices 
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                            Ease of useSimple and intuitive interface 
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                            IntegrationIntegrates with over 600 apps and devices 
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                            Limited customizationLimited options for customizing applets 
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                            Reliance on third-party appsRelies on third-party apps and services for integration 
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                            Limited functionalityLimited functionality compared to more advanced automation tools 
- Opportunity to expand integration with more apps and devices
- Opportunity to offer more customization options for applets
- Opportunity to expand into the enterprise market
- Competition from other automation tools
- Potential security risks associated with third-party app integration
- Potential regulation of data privacy and security
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http://ifttt.com 
                
			             
                            Review Distribution
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                    👍High - rated usersIFTTT is great for managing connections to multiple devices and apps. The ability to have your home lights turn on when you arrive, or have the AC turn on at a specific time every day are all really cool and useful tasks that IFTTT performs perfectly.IFTTT lags behind when it comes to multistep workflows the kind that Zapier, Integromat can handle quite easily. But what it does do, it does very well. 
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                    🤔Average - rated usersIFTTT is great for automating tasks and integrating with many platforms through applets.IFTTT is missing some integrations that competitors like Zapier have. 
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