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User-friendly interface
Easy to navigate and use
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Email automation
Automate email campaigns and workflows
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Integration options
Integrates with various third-party apps and services
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Limited design options
Templates are limited and customization options are limited
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Limited reporting
Reporting features are basic and lack in-depth analysis
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Limited customer support
Customer support options are limited and response times can be slow
- Opportunity to expand into new geographic markets
- Opportunity to develop new features and improve existing ones
- Opportunity to form partnerships with other SaaS providers to offer integrated solutions
- Competition from other email marketing SaaS providers
- Changes in data privacy regulations could impact the use of email marketing
- Economic downturn could impact demand for email marketing services
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http://www.iContact.comReview Distribution
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High - rated users
The new email templates are nice and easy to use once you get the hang of it. The analytics and insights are helpful in gauging how many people are seeing our messages. I also like the ease with which we can add and remove contacts.N/A.
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Average - rated users
The new email templates are easier to use than the original email layout.There are an awful lot of steps in the formatting. I feel like that process could be streamlined. Also, I understand that our account doesn't allow for tons of file storage, but it would be nice if the individual file/asset upload size was a bit bigger. I also think that there could be a more user-friendly way to re-verify contacts. We have over 8,000 contacts we email regularly but the process to re-verify contacts to keep our lists healthy is really confusing.
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Low - rated users
The price is excellent especially for smaller operations. The html codes for the signup forms work well with our web design software. And the drag and drop editor is seamless and doesn't cause slow or laggy browsers.There were a couple of short site outages which were a little annoying.