Horizon - Customer Data Platform

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XCM offers data, analytics, insight, and customer marketing services with a two-way integration with Emarsys by SAP platform. Their Horizon CDP is highly scalable, flexible, and customizable for client needs. They prioritize building products for their clients rather than themselves.

Website

https://www.xcm-uk.com/

Developer

X CHANNEL MARKETING LTD

Category

Marketing

Twitter

@XCMUK

Strengths

Data unification

Horizon can unify customer data from multiple sources, providing a comprehensive view of the customer.
Real-time data processing

Horizon can process customer data in real-time, allowing for immediate insights and actions.
Customizable data models

Horizon allows for customizable data models, enabling businesses to tailor the platform to their specific needs.

Weaknesses

Limited integrations

Horizon has limited integrations with other software and platforms, potentially limiting its usefulness for some businesses.
Complex setup

Horizon's setup process can be complex and time-consuming, requiring technical expertise.
Cost

Horizon's pricing may be prohibitive for smaller businesses or those with limited budgets.

Opportunities

The demand for customer data platforms is growing, providing an opportunity for Horizon to expand its customer base.
Horizon has the potential to expand its integrations with other software and platforms, increasing its usefulness for businesses.
As businesses focus more on customer data privacy, Horizon's ability to unify and process data in a compliant manner could be a selling point.

Threats

Horizon faces competition from other customer data platforms, potentially limiting its market share.
Changes in data privacy regulations could impact Horizon's ability to process and unify customer data.
An economic downturn could lead to decreased demand for customer data platforms, impacting Horizon's revenue.

Ask anything of Horizon - Customer Data Platform with Workflos AI Assistant

https://www.xcm-uk.com/

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