Highlight Agile IHUT Platform
4.3
15
Highlight is a SaaS platform that helps CPG brands test and launch new physical consumer products, including food, beauty, and products for kids and pets. Their end-to-end platform streamlines the process from recruitment to data analysis, and their client dashboard allows brands to initiate IHUTs and view responses in real-time. Their clients include Nestle, P&G, and Estee Lauder, and they offer reliable data on a broad range of products.
Strengths
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User-friendly interface
Easy to navigate and use
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Real-time data analysis
Provides instant insights and feedback
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Customizable surveys
Tailored to specific research needs
Weaknesses
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Limited integrations
May not work with all software systems
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Relatively new in the market
May lack established reputation
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Requires internet connection
May not be accessible in areas with poor connectivity
Opportunities
- Potential for increased market share
- Opportunity to diversify customer base
- Potential for increased functionality and customer reach
Threats
- May struggle to compete with larger, more established companies
- Decreased demand for research services
- Potential for increased regulation and scrutiny
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Media
Highlight Agile IHUT Platform Plan
Agile IHUT Platform offers a flexible pricing strategy with three versions, starting at $5,000 per project.
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