GroupHigh | Workflos AppStore

GroupHigh

3.6

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A SaaS platform for finding and managing relationships with bloggers and influencers, as well as measuring the value of content.

Website

http://www.grouphigh.com/

Developer

GroupHigh

Category

Marketing

HQ Location

Boulder, CO

Year Founded

2012

Number of Employees

Twitter

@grouphigh

Strengths

Comprehensive database

GroupHigh has a vast database of bloggers and influencers, making it easy to find the right people to work with.
Customizable outreach templates

GroupHigh allows users to create and save custom outreach templates, saving time and ensuring consistency in communication.
In-depth analytics

GroupHigh provides detailed analytics on outreach campaigns, allowing users to track success and make data-driven decisions.

Weaknesses

Expensive

GroupHigh is relatively expensive compared to other influencer marketing tools on the market.
Limited social media monitoring

GroupHigh's social media monitoring capabilities are limited, making it difficult to track brand mentions and sentiment.
No influencer discovery

GroupHigh does not offer influencer discovery, meaning users must already know who they want to work with.

Opportunities

GroupHigh could expand its database to include influencers in new markets, such as Asia or South America.
GroupHigh could integrate with other marketing tools, such as social media management platforms or CRM systems.
GroupHigh could improve its social media monitoring capabilities to provide more comprehensive insights into brand mentions and sentiment.

Threats

GroupHigh faces competition from other influencer marketing tools, such as BuzzSumo or NinjaOutreach.
Changes in social media algorithms could impact the effectiveness of influencer marketing campaigns, potentially reducing demand for GroupHigh.
Negative publicity, such as a data breach or scandal involving influencers, could damage GroupHigh's reputation and reduce trust among users.

Ask anything of GroupHigh with Workflos AI Assistant

http://www.grouphigh.com/

Apolo

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