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Data Visualization
Provides easy-to-understand visualizations of complex data.
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Integration
Integrates with other Google products and third-party tools.
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Customization
Allows for customization of reports and dashboards.
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Pricing
Can be expensive for small businesses.
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Complexity
Can be overwhelming for users who are not familiar with analytics.
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Data Sampling
May sample data for larger websites, leading to less accurate results.
- Continuously adding new features and updates.
- Increasing focus on data privacy may lead to increased demand for analytics tools.
- Growing importance of mobile analytics presents an opportunity for Google Analytics 360.
- Increasing competition from other analytics tools.
- Data privacy regulations may limit the amount of data that can be collected and analyzed.
- Ad blockers may limit the amount of data that can be collected from website visitors.
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Review Distribution
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👍
High - rated users
Customers in the high-rated segment appreciate the functionality, features, and navigation of Google Analytics 360. They also find it useful for market analysis, A/B testing, and obtaining thorough reports with a regional focus.
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🤔
Average - rated users
Customers in the mid-rated segment like the tools and instruments offered by Google Analytics 360, but find the standard of service subpar and the interface a bit messy and basic.
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👎
Low - rated users
Customers in the low-rated segment appreciate the completeness of Google Analytics 360, but find it difficult to handle and understand at first. They also find it useful for facilitating the impact of their company on the web and increasing sales and commercial connections.