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                            Data VisualizationProvides easy-to-understand visualizations of complex data. 
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                            IntegrationIntegrates with other Google products and third-party tools. 
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                            CustomizationAllows for customization of reports and dashboards. 
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                            PricingCan be expensive for small businesses. 
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                            ComplexityCan be overwhelming for users who are not familiar with analytics. 
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                            Data SamplingMay sample data for larger websites, leading to less accurate results. 
- Continuously adding new features and updates.
- Increasing focus on data privacy may lead to increased demand for analytics tools.
- Growing importance of mobile analytics presents an opportunity for Google Analytics 360.
- Increasing competition from other analytics tools.
- Data privacy regulations may limit the amount of data that can be collected and analyzed.
- Ad blockers may limit the amount of data that can be collected from website visitors.
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                            Review Distribution
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                    👍High - rated usersCustomers in the high-rated segment appreciate the functionality, features, and navigation of Google Analytics 360. They also find it useful for market analysis, A/B testing, and obtaining thorough reports with a regional focus. 
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                    🤔Average - rated usersCustomers in the mid-rated segment like the tools and instruments offered by Google Analytics 360, but find the standard of service subpar and the interface a bit messy and basic. 
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                    👎Low - rated usersCustomers in the low-rated segment appreciate the completeness of Google Analytics 360, but find it difficult to handle and understand at first. They also find it useful for facilitating the impact of their company on the web and increasing sales and commercial connections. 
 
                        









 
			 
			
		