Fresh Relevance
4.7
41
Fresh Relevance is a personalization platform that helps businesses increase revenue by delivering personalized experiences across various channels without requiring technical expertise. It saves time, boosts conversions, and integrates with existing tech stacks. Clients see an average of 30% increase in online sales with Fresh Relevance.
Strengths
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Personalization
Tailored content and recommendations for each customer
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Real-time data
Ability to use up-to-date customer behavior data for personalized campaigns
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Omnichannel support
Ability to deliver personalized content across multiple channels
Weaknesses
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Pricing
Relatively high pricing compared to competitors
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Integration
May require additional integration work for some ecommerce platforms
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Limited features
Some features, such as A/B testing, are not available
Opportunities
- Increasing demand for personalized marketing solutions
- Opportunity to expand into new markets or industries
- Potential to add new features to stay competitive
Threats
- Increasing competition from other personalization software providers
- Potential decrease in demand due to economic factors
- Potential impact on ability to collect and use customer data
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Media
Fresh Relevance Plan
Fresh Relevance offers a tiered pricing model based on website traffic, with features including personalization, segmentation, and real-time triggers.
Web Personalization
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Personalize your website using sophisticated targeting rules. Unlimited web impressions included.
Product recommendations
Site editor
Social media feeds (Twitter, Pinterest and Instagram)
Countdown timers
Webcrops
Weather tools
Geotargeted content
Nearest store
Individualized coupons
Image personalization
Complex targeting rules
Email Personalization
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Personalize your bulk, triggered and transactional emails with live content that updates at open time. Unlimited email opens included.
Product recommendations
Social media feeds (Twitter, Pinterest and Instagram)
Countdown timers
Webcrops
Weather tools
Geotargeted content
Nearest store
Image personalization
Individualized coupons
Complex targeting rules
Mobile App Personalization
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Personalize your mobile app using sophisticated targeting rules. Unlimited app content included.
Product recommendations
Weather tools
Geotargeted content
Nearest store
Location-specific products
Individualized coupons
Complex targeting rules
Triggered Emails
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Send triggered cart and browse abandonment, purchase complete and custom triggered emails to your customers, based on their behavior on your site. Fully integrated with your chosen ESP.
Cart abandonment (single or multi stage)
Browse abandonment (single or multi stage)
Category abandonment
Custom abandonment (form and page abandonment)
Post-purchase emails
Reactivation emails
Complex targeting rules to optimize all triggers
Triggered SMS
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Personalize messages and trigger them based on customer behavior or custom signals. Send SMS through Fresh Relevance or your existing SMS provider.
Single or multi-stage cart abandonment messages
Single or multi-stage browse abandonment messages
Purchase complete messages
Post-purchase messages
Reactivation messages
Custom triggers
Message personalization
Social Proof
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Enhance your cross-channel marketing with compelling urgency messaging and rating and review data from your existing product ratings provider.
Popularity & scarcity messaging
Integration with your ratings & reviews provider
Enhance your product pages, product recommendations, emails and more with compelling ratings and reviews
Behavioral Targeting
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Target your customers based on their behavior - including price drop & back in stock alerts. Export your segments to your ESP and re-target customers on social channels.
Price drop alerts
Low in stock alerts
Back in stock alerts
Segment builder
Social targeting
Pass segments to ESP
Take segments from ESP (requires Data Import module)
Compare performance metrics on all of your segments
Geotargeting
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Engage shoppers through localized marketing, based on their current or preferred location.
Regional dynamic content (based on a customer's nearest store, current or preferred location)
Recommendations filtered by product location
Store details
Custom geofences
Data Capture
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Add targeted, personalized data capture popups/banners to your website. Data Capture popups/banners are triggered by browsing behavior, exit intent or any other data held about the individual shopper.
Data capture popups & banners
Optimization
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Identify and deploy the best-performing variation quickly for maximum ROI with advanced testing and optimization tools.
Auto Optimize
Contextual Auto Optimize
Auto-ending of A/B tests
Google Analytics integration
Search
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Boost and pin products, manage synonyms, implement dynamic filters, customize queries, and more with AI-driven site search, powered by Luigi’s Box.
Auto complete, synonym management
Complementary recommendations
Merchandising rules
Dynamic search filters
Search analytics
Site Variants
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Add support for multiple site variants (e.g. regional variations, outlet sites, other brands) that use the same site structure. Sites must be of a similar HTML structure so they are all able to use a single site script.
Site variants
Data Import
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Import and export data, including person data, offline transactions and extended product data from external sources such as CRM or POS system.
Import data incl. person data
Offline transactions
Extended product data incl. related products from external sources, such as CRM or POS system
Firehose
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Export a feed of your customers' behavioral and transactional data to your external applications for further analysis.
Firehose
SSO Free Forever
Manage Google Analytics, Intuit Mailchimp, ActiveCampaign for Marketing, HubSpot Marketing Hub, Hootsuite, Sendinblue, Birdeye, Semrush, OptiSigns, Cvent with SSO
