Fixel is a fully automated audience segmentation tool that ranks your website audience according to their level of engagement. Our platform learns how users interact with your site, and by applying advanced machine learning algorithms, we highlight only those visitors that matter most. Using advanced machine learning algorithms, we analyze dozens of parameters of user interaction on your website, in real-time. We are then able to sort your users into different groups based on their level of engagement directly into your current ad platforms like Google AdWords, Facebook Ads, and any other ad platform. This way you can maximize the return on your remarketing budget. Winner of the MarTech Israel Startup award (March 2018)