CoreDirect blends your media buy with ratings, airings and sales results to instantly analyze marketing performance and ROI. It delivers results for short form and long form DRTV advertising, Radio and Print to measure lead generation, orders, upsell and per-inquiry. The system effortlessly connects with every major data source that DR agencies use, including ratings, broadcast verification, call center and web server results and competitive intelligence. DRTV spot airings are electronically sourced and analysis reports are completely automatic.