The Qliktag Internet of Products cloud-based software platform is a combination of a PIM solution and an IoT platform that allows brands and manufacturers to manage and expose their products as digital entities over the Internet. It enables new-age digital businesses and processes for the consumer products industry and allows for unique mobile interactions and experiences for every individual product SKU. These interactions can be activated through various methods and open possibilities for innovative applications such as marketing, product activation, content distribution, and more.