Beta
Buffer
4.3
3,288

Not Claimed

Buffer is a social media management platform that helps drive engagement and results on social media. It is trusted by brands, businesses, agencies, and individuals. The team behind Buffer is aligned with common values and wants to see their customers succeed on social media.
Website
http://buffer.com
Developer
Buffer
Category
Marketing
Suitable for enterprise
Personal、Freelance、Startups、SMEs、Agencies、Enterprises
HQ Location
San Francisco, CA
Year Founded
2010
Number of Employees
169
Twitter
@buffer
Strengths
  • Scheduling

    Allows users to schedule social media posts in advance

  • Analytics

    Provides detailed analytics on social media performance

  • Integration

    Integrates with various social media platforms

Weaknesses
  • Limited Platforms

    Does not support all social media platforms

  • Pricing

    Pricing can be expensive for larger teams

  • Limited Features

    Lacks some advanced features compared to competitors

Opportunities
  • Can expand to support new social media platforms
  • Can add new features to stay competitive
  • Can form partnerships with other SaaS companies
Threats
  • Competitors with similar features and pricing
  • Changes in social media algorithms or policies can affect performance
  • Economic downturn can lead to decreased demand for social media management tools

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Review Distribution

  • 👍
    High - rated users

    Customers like how easy it is to schedule content and work seamlessly between different devices while managing the same clients.No negative feedback was provided in the high-rated segment.

  • 🤔
    Average - rated users

    Customers appreciate the scheduling function and analytics provided by Buffer.Some customers have experienced issues with posts not being published or accounts becoming unlinked.

  • 👎
    Low - rated users

    Customers find Buffer to be a game-changer in terms of managing social media accounts, with a straightforward platform and helpful analytics.No negative feedback was provided in the low-rated segment.

Media

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Buffer Plan

Buffer offers a range of pricing plans starting at $15/month for basic features and up to $99/month for advanced features.
Free $ Free
For individuals and businesses getting started with social media. 3 social accounts in total Publish to Facebook, Instagram, Twitter, LinkedIn, Google Business Profiles, Mastodon, Pinterest 10 scheduled posts per social account Schedule TikTok Reminders Mobile apps: iOS + Android Free landing page / link in bio page Browser extension Calendar Canva integration Ideas Library Import content from Google, OneDrive, Dropbox
Essentials $ 6 Per Month
For professionals who need publishing, analytics & engagement tools. Add additional channels for $6 per month 2000 posts per channel Everything in the free plan, plus in-depth analytics and engagement tools
Team $ 12 Per Month
For teams who want unlimited user seating, collaboration, and reporting. Everything in the Essentials plan, plus team collaboration tools and additional users
Agency $ 100 Per Month
For agencies that need to connect a large number of channels Includes a discount for connecting a high volume of channels
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