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Brandwatch Consumer Intelligence
4.3
523

Not Claimed

Brandwatch is a SaaS company that provides Consumer Intelligence solutions to help businesses understand and engage with customers through AI-enriched data from over 100m social and online sources. They have over 5,000 clients worldwide and 15 offices across the globe.
Website
http://www.brandwatch.com
Developer
Brandwatch
Category
Marketing
HQ Location
Brighton, East Sussex
Year Founded
2007
Number of Employees
1,224
Twitter
@Brandwatch
Strengths
  • Comprehensive data coverage

    Covers a wide range of sources including social media, news, blogs, forums, and reviews.

  • Advanced analytics

    Offers advanced analytics capabilities such as sentiment analysis, topic clustering, and image recognition.

  • Customizable dashboards

    Allows users to create customized dashboards with real-time data and visualizations.

Weaknesses
  • Expensive pricing

    Pricing is relatively high compared to other social media monitoring tools.

  • Steep learning curve

    The platform can be complex and difficult to navigate for new users.

  • Limited integrations

    Integrations with other tools and platforms are limited.

Opportunities
  • Can expand into new markets and industries by adding new data sources and analytics capabilities.
  • Can form partnerships with other tools and platforms to expand integrations and functionality.
  • Can invest in AI and machine learning to improve data analysis and insights.
Threats
  • Facing competition from other established social media monitoring tools such as Hootsuite and Sprout Social.
  • Changes in social media algorithms can impact the accuracy and relevance of data collected.
  • Increased scrutiny and regulations around data privacy can impact data collection and usage.

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Review Distribution

  • 👍
    High - rated users

    No information provided for high-rated segment.

  • 🤔
    Average - rated users

    Users like the ability to sort through sentiment and filter out mentions, but dislike the slow loading time, glitchy search, lack of filters, and difficulty in categorizing sentiment. Brandwatch Consumer Intelligence helps users find out what's being said about their brand online and use that information for reporting and future creative ideas.

  • 👎
    Low - rated users

    Users like the ease of use and ability to manipulate data, but dislike the limited analysis of channels other than Twitter. Brandwatch Consumer Intelligence saves users time in performing social listening on Twitter and provides a clearer picture of social listening than manual search.

Media

Brandwatch Consumer Intelligence Plan

Brandwatch Consumer Intelligence offers three pricing plans starting at $800/month, with varying features such as data sources and historical data access.
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