Awario
4.1
84
Awario is a social media and web monitoring tool that allows users to track brand mentions, monitor competitors, find sales opportunities and influencers, and engage with their audience online.
Strengths
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Real-time monitoring
Provides real-time monitoring of brand mentions across various social media platforms.
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Competitor analysis
Offers competitor analysis and comparison to help businesses stay ahead of the competition.
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Influencer identification
Helps businesses identify and connect with influencers in their industry for marketing purposes.
Weaknesses
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Limited social media platforms
Does not support monitoring of all social media platforms, limiting its scope of analysis.
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No sentiment analysis
Does not provide sentiment analysis, making it difficult to gauge the overall sentiment towards a brand.
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Expensive pricing
Pricing plans are relatively expensive compared to other social media monitoring tools.
Opportunities
- Can expand its platform support to include more social media platforms to increase its market reach.
- Can integrate with other marketing tools to provide a more comprehensive marketing solution.
- Can improve its sentiment analysis capabilities to provide a more accurate analysis of brand sentiment.
Threats
- Faces competition from established social media monitoring tools with larger market share.
- The constantly evolving social media landscape can make it difficult to keep up with new platforms and features.
- Increasing privacy concerns can lead to stricter regulations on social media monitoring, affecting the tool's functionality.
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Media
Awario Plan
Awario offers four pricing plans starting at $29/month, with features such as social media monitoring, sentiment analysis, and influencer identification.
Starter
39
Best for small business owners and marketers monitoring their own brand and up to 2 competitors. Yearly discount available.
3 alerts
30,000 new mentions/mo
5,000 stored mentions/alert
Boolean search
1 team member
Pro
119
Ideal for small to medium-sized businesses monitoring their brand, competitors, and industry. Yearly discount available.
15 monitoring alerts
300,000 new mentions/mo
15,000 stored mentions/alert
Boolean search
Data export
Shareable reports
10 team members
SSO Free Forever
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