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                            CollaborationAllows for easy collaboration among team members 
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                            CustomizationHighly customizable to fit specific team needs 
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                            IntegrationIntegrates with a variety of other tools and services 
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                            PricingPricing can be expensive for larger teams 
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                            Learning CurveMay have a steep learning curve for new users 
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                            Limited FeaturesMay not have all the features needed for certain projects 
- Opportunity to expand into new markets or industries
- Opportunity to add new features to stay competitive
- Opportunity to form partnerships with other companies
- Competition from other collaboration and project management tools
- Potential impact from economic downturns or recessions
- Potential security threats or breaches
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                            Review Distribution
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                    👍High - rated usersAssembla provides real time metrics for our developers and great collaboration amongst team members.N/A. 
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                    🤔Average - rated usersAssembla's tight integration between tickets and source code improves developer quality of life and promotes better team collaboration.The project management tools lack enough reporting and functionality to fully serve a project of significant complexity. The source code repos lack integrations with other software services. 
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                    👎Low - rated usersThe Kaban and list view are convenient, and the way the tickets keep track of the dates and hours of every change in the ticket is really good.Assembla is too hard to plan long-term using it, and it's hard to have access to quantitative reports. A Gantt view and a view more likely to excel would be helpful. It would be great if you could build features for the admins to build their own statistics and reports, and features to automate some actions on tickets. 
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