To stay competitive, marketers need campaign automation software that allows them to create timely, personalised, event-driven communications. Today's digital world requires a multi-channel approach that includes email, SMS, social media, mobile push, customer reviews, online advertising, CRM solutions and web analytics, as well as traditional channels such as contact centres and direct mail. Apteco PeopleStage™ enables you to define your marketing communications using an intuitive, zoomable interface that is shared with your colleagues and executes continuous multi-wave campaigns. Using marketing process flow diagrams, Apteco PeopleStage™ allows your entire team to map out marketing campaigns so that: - You can automate and coordinate multi-channel, multi-stage, event-driven marketing communications - Every message is highly personalised - Truly omnichannel campaigns are created via integrations with key marketing channel genres. - You can gather feedback from each stage of every campaign to identify which messages and activities have generated lift. - You can manage and record details of every interaction with every client for further analysis - You can use the results to fine tune campaigns - You can template campaigns for reuse, shortening time to launch - You can apply multi-level communication frequency, concurrency and cost constraints - Campaign steps can be triggered via your chosen digital and social platforms, including Facebook, Twitter, Google AdWords and many email service providers - You can use live data resources for immediate engagement with new prospects - Campaign planning simplified The Apteco PeopleStage™ visual planning tools make campaign creation and management simple and intuitive, meaning it’s incredibly easy for your team to get started with multi channel marketing campaigns, and to track progress. The results of each campaign are collected automatically. This data can be analysed in detail to identify additional opportunities, or aspects of the campaign that could be improved for greater success.