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AppsFlyer
4.3
603
AppsFlyer provides measurement, analytics, fraud protection, and engagement technologies to help brands make good choices for their business and customers while increasing customer privacy. They empower creators and technology partners to create better customer relationships.
Strengths
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Accurate tracking
Provides accurate tracking of mobile app installs and in-app events
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Real-time data
Offers real-time data and analytics for mobile app performance
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Integrations
Integrates with a wide range of mobile ad networks and marketing platforms
Weaknesses
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Pricing
Pricing can be expensive for small businesses or startups
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Complexity
Can be complex to set up and use for those without technical expertise
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Limited features
Some features are only available in higher-priced plans
Opportunities
- The mobile app market is growing, providing opportunities for AppsFlyer to expand its customer base
- AppsFlyer can continue to add new features and integrations to stay competitive
- Partnering with other companies in the mobile app industry can help AppsFlyer reach new customers
Threats
- There are many other mobile app tracking and analytics providers in the market
- Concerns over data privacy and security could impact customer trust and adoption
- Changes to mobile app platforms or ad networks could impact AppsFlyer's ability to track and analyze data
Ask anything of AppsFlyer with Workflos AI Assistant
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Media
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AppsFlyer Plan
AppsFlyer offers a flexible pricing model based on the number of attributed installs and features, with a free version and custom enterprise plans available.