Altcraft Platform is an omnichannel Marketing Platform distributed as a private cloud or on-premise software. - On-premise deployment allows to customize the software to fit exact business needs. - Cloud offers an account with tariffs based on the number of customer profiles. FEATURES Digital customer profiles: - Full history of actions - Multiple resource subscriptions - Location & device information - CRM & SQL data integration - Customer profile 360 analytics Marketing automation: - Customer journey - A/B/n Testing Tools - Content personalization - Static & dynamic segmentation - Web & messaging events tracking - Transactional messaging - Easy, powerful drag-n-drop email builder& HTML editor Communications via all digital channels: - Messengers - SMS marketing - Rich Push constructor for Mobile and Web - Banners, social & custom channels - Email via built-in AKMTA sender - Popular SMS gateways integration - Forms for collecting information and conducting quizzes Real-time analytics: - Cohort analysis - Audience growth report - Interactive conversion funnels - Summary report for all channels - Pixel goals achievement - Email click tracking - LTV studies With Altcraft Platform your business will obtain total data security, conversion and customers’ lifetime value increase. Detailed analytics will help you organize effective planning while various automatization options will optimize your employees’ working process.