XEquals is the student conversion platform that's dedicated to helping eliminate the guesswork around student enrollment, to make your time and budget work harder in the right places. XEquals is powered by a team of Xperts, many of whom have been former admissions and marketing professionals working in Higher Education Institutions. When they realized the questions they’d been asking themselves for months or years could be answered with this technology, they came aboard to help shape the platform as we see it today. XEquals seamlessly integrates with all student CRMs and all of your digital marketing channels to create a connected picture of your recruitment funnel, and immediately identify where improvements need to be made. Our team then proactively turns those insights into actions to help your numbers go up and your spend go down.