Adthena
4.3
44
Adthena is a market intelligence platform for paid search advertising that uses AI technology and machine learning models to provide insights on market shifts and competitor moves. It helps users make informed decisions and maximize their PPC budget for better ROI and brand protection. Adthena has won multiple awards for its software innovation and use of data in PPC and finance.
Strengths
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Competitive Intelligence
Provides insights into competitors' search strategies
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Keyword Analysis
Helps identify high-performing keywords for SEO and PPC
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Customizable Dashboards
Allows users to create personalized dashboards for data visualization
Weaknesses
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Limited Data Sources
Relies on a limited number of search engines for data collection
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Expensive Pricing
May not be affordable for small businesses or individual users
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Steep Learning Curve
May require significant time and effort to fully understand and utilize all features
Opportunities
- Could potentially expand data sources to provide more comprehensive insights
- Could potentially partner with other marketing tools to provide a more integrated solution
- Could potentially target new markets such as international or niche industries
Threats
- May face competition from emerging competitive intelligence tools
- May be impacted by changes in search engine algorithms that affect data collection
- May be impacted by economic downturns that affect marketing budgets and spending
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Adthena Plan
Adthena offers a customizable pricing model based on the number of competitors tracked and features included in each version.
Annual Subscription Pricing
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Per Year
Your annual subscription price will be tailored specifically to your organization, based on your needs within the complex paid search ecosystem.
As a guide, our customers tend to fall into the mid-market to enterprise categories, with paid search spend between $35k – $20m+ per month. If this sounds like you, get in touch below and get started with Adthena.
Your subscription will include access to our world-class Customer Success and Account Management teams, as well as tailored Business Intelligence reports.
Adthena is the market-leading search intelligence solution. Partner with us to shape your paid search strategy for success.
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