Adobe Marketo Measure (formerly Bizible)
4.6
146
The software provides revenue attribution and AI-driven revenue planning for marketers to discover customer journeys and impact company growth.
Strengths
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Integration
Seamless integration with Adobe Experience Cloud
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Attribution
Advanced multi-touch attribution capabilities
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Insights
Real-time insights and reporting
Weaknesses
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Pricing
Relatively high pricing compared to competitors
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Complexity
Can be complex to set up and use
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Limited Features
Limited features for social media and mobile marketing
Opportunities
- Opportunity to expand into new markets and industries
- Opportunity to innovate and add new features
- Opportunity to form strategic partnerships with other SaaS providers
Threats
- Intense competition from other marketing automation and analytics providers
- Potential regulatory changes that could impact data privacy and security
- Potential economic downturn that could impact marketing budgets and spending
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Adobe Marketo Measure (formerly Bizible) Plan
Adobe Marketo Measure (formerly Bizible) offers a tiered pricing model based on the number of users and features, starting at $1,000/month.
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