Adobe Marketo Engage
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Adobe Marketo Engage is a Marketing Automation software that helps marketing teams deliver personalized experiences to customers in coordination with sales at every stage of the customer journey. It brings together customer data, content, automation, and analytics to enable personalized and measurable engagement with customers at every touchpoint.
Strengths
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Integration
Seamless integration with other Adobe products
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Scalability
Can handle large volumes of data and users
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Automation
Robust automation capabilities for marketing campaigns
Weaknesses
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Pricing
Relatively expensive compared to other marketing automation tools
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Complexity
Can be difficult to set up and use for beginners
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Limited Features
Some features are only available in higher-priced plans
Opportunities
- Opportunity to expand into new markets and industries
- Potential for new and innovative features to be added
- Opportunity to form partnerships with other companies for integration and growth
Threats
- Intense competition from other marketing automation tools
- Potential decrease in demand due to economic downturns
- Increased scrutiny and regulations around data privacy and security
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Adobe Marketo Engage Plan
Adobe Marketo Engage offers three pricing plans starting at $1,250/month, with features such as lead management, email marketing, and analytics.
Select
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Great for Growth Marketers excited to: scale marketing efforts and engagement, upgrade from limiting marketing automation and email marketing tools, and prove impact on revenue and growth
Lead Account and Database
Native CRM Integration
Audience Segmentation & Targeting
Advanced Dynamic Content
Advanced Personalization
Campaign & Journey Automation
Cross-channel Nurturing
Scoring, Routing & Alerts
Email Marketing
Social Marketing
Event & Webinar Marketing
Landing Pages & Forms
SEO
Paid Media Targeting
Campaign Reporting & Insights
Attribution and ROI Dashboards
Prime
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Great for Progressive Marketers wanting to: switch from limiting automation tools, support both lead- and account-based strategies from the same application, and streamline the customer lifecycle with sales and use AI to maximize performance
Every feature included in the Select package
Website Retargeting
Target Account Management
Website Personalization
Predictive Content
Predictive Audiences
Advanced Journey Analytics
Ultimate
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Great for Advanced Marketers eager to: maximize the full potential of marketing
automation and measurement, prove the most accurate ROI possible with sales from every touchpoint, and test and validate strategies
before full campaign deployment
Every feature included in the Prime Package
Email Deliverability
Sandbox
Premium Multi-touch Attribution
SSO Free Forever
Manage Google Analytics, Intuit Mailchimp, ActiveCampaign for Marketing, HubSpot Marketing Hub, Hootsuite, Sendinblue, Birdeye, Semrush, OptiSigns, Cvent with SSO
