Adjust
4.2
160
Adjust is a mobile marketing analytics platform that offers solutions for measuring and optimizing campaigns and protecting user data. It is trusted by growth-driven marketers worldwide and provides built-in intelligence and automation. Adjust is a subsidiary of AppLovin, a marketing software platform that provides developers with solutions for user acquisition, monetization, and measurement.
Strengths
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Analytics
Provides detailed analytics and insights for mobile app performance
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Attribution
Accurately attributes app installs to specific marketing campaigns
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Fraud Prevention
Uses advanced fraud prevention technology to protect against fraudulent installs and clicks
Weaknesses
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Pricing
Pricing can be expensive for smaller businesses
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Integration
Integration with some third-party tools can be difficult
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Limited Features
Some features are only available in higher-priced plans
Opportunities
- Opportunity to expand into new markets and industries
- Opportunity to form partnerships with other SaaS companies
- Opportunity to add new features and functionality to stay competitive
Threats
- Competition from other mobile app analytics and attribution providers
- Potential for increased regulation and privacy concerns in the mobile app industry
- Potential for decreased demand for mobile app analytics and attribution during an economic downturn
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https://www.adjust.com/
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Adjust Plan
Adjust offers a flexible pricing model based on the number of events tracked and features used, with a free version available.
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