IBM Sterling Fulfillment Optimizer with Watson is a cognitive analytic engine that enhances existing order management systems. It provides a “big data brain” to order management and inventory visibility systems that are already in place with retailers who have eCommerce fulfillment capability. With Fulfillment Optimizer, retailers are better able to understand and act on changes in the market as they occur – to perfectly balance protecting margins, utilizing store capacity and meeting delivery expectations. These sourcing decisions can dramatically increase profits, especially during peak periods. Benefits: Increase profitability Easily execute optimized omnichannel fulfillment plans at the lowest cost-to-serve. Understand the big picture Know the impact of omnichannel decisions across eCommerce, merchandising, logistics, store operations and supply chain. Solve cost-to-serve challenges Intelligently balance omnichannel fulfillment costs against service to protect margins, utilize store capacity and meet customer delivery expectations. Gain real-time sourcing flexibility Make better use of ‘”at risk” and returned inventory. Leverage stores to maximize capacity Expand your ability to meet order fulfillment demands for how, when and where customers receive orders during peak periods. Scale existing fulfillment capacity to accommodate more customer demand. Ensure improved performance Prove out fulfillment scenarios prior to go-live. IBM Sterling Fulfillment Optimizer with Watson is a component of the IBM Sterling Order Management portfolio. Read more about store engagement here: https://www.ibm.com/products/fulfillment-optimizer